Do you "Just Whey"?

Then there's a few things you need to know

1

STOP DRINKING IN THE PAST

Every day when I'm drinking my whey + casein protein shake with the sole goal of gaining muscle or getting leaner I always smile at the irony of my drink...

We are consumers based on innovation and research. We are always digging through the internet on a mission to find the NEW. We look to the scientist for a new discovery to build muscle.

Every day when you are downing that 100% whey protein shake after a brutal workout, you think you are really ahead of the curve... convinced it's the holy grail of protein.
The truth is you are drinking in the past... sacrificing that time in the gym for outdated science.

I wish I could sit here and tell you that our whey + casein protein shake is NEW cutting edge science that PES discovered. It's not. It was discovered by numerous renouned scientists in over a dozen human trials. It's time to take the blinders off.

The supplement industry is based around innovation. Why are you still drinking in the past?
2

When building lean muscle 100% Whey is

NOT ENOUGH

If you’re a regular 100% whey protein user, read on, because there’s something you need to know. Our investigation into the science should royally piss you off. I sure was…

In our quest to build muscle, protein intake is the single most important factor. When I say intake, I don't just mean amount... I mean the type of protein too.

Our R&D team didn't have to dive, dig, and spend an eternity finding the information... no, the information was easily found on the government-owned science database known as PubMed. And it is so clear cut. There was no theory or interpretation.
Reputable journals have already tested the effects of different proteins in human subjects, and the data could not be more conclusive. Whey + Casein is the superior choice..

The media tells me that whey builds muscle. And you know what? They're totally right. Studies do show that whey alone builds muscle better than other proteins. But if you look what they compare it to, the issue is clear: studies compare whey to weak products like vegetable-based protein, sugary drinks, and even just water. Of course whey is going to come out on top!
It wasn't until recently that scientists finally decided to give all these 100% whey products a run for their money. And the results were absolutely shocking.

Figure 1 - Plasma leucine levels (Y-Axis) are another way of indicating nitrogen retention (protein anabolism)

Nature had it right. When researchers at the world-renowned Mayo Clinic tested a combination of whey + casein protein, as found naturally in milk protein, they discovered that the two protein sources work together in a synergistic manner to build lean muscle [1][18]. Yes... synergistic. Meaning when taken together it is better than taking just one or the other alone.

100% whey protein in isolation only gets you so far... it can spike protein synthesis with an influx of amino acids, but quickly returns to baseline, leaving you where you started.

Enter casein, a slower-digesting protein that's typically consumed for its anti-catabolic properties as it promotes a steady release of amino acids over time. Casein actually results in more retention of ingested protein than whey!

In another published study, researchers found the combination of whey protein with casein protein resulted in a quick increase in protein synthesis along with a sustained elevation in plasma leucine levels [3]. Plasma leucine levels are a key dictator of muscle protein synthesis, and thus, a combination of whey protein and casein protein may serve to maximize muscle protein accumulation.

Whey protein hits the bloodstream at a fast rate, but it is casein protein that has been shown to create the strongest leucine balance, possibly due to less oxidative processes taking place [20]. It only makes sense to consume them together.

Studies have repeatedly shown that milk may be the optimal post workout drink due to the unique delivery and interplay of milk protein's components: whey protein and casein protein, together [1].

In fact, the research shows that even if amino acid content of a protein is held constant, milk protein augments lean muscle accrual to a greater degree than fast-digesting hydrolyzed proteins due to the unique pattern of amino acid delivery that only milk protein can provide [23]. Nature had it right all along: milk protein is king. Did I mention that Milk Protein Isolate is the first ingredient in our SELECT Protein?

NATURE

had it right

3
4

Whey and Casein

United

We already know that whey protein spikes muscle protein synthesis while casein protein creates an anti-catabolic trickle of amino acids, a complementary combination that should be taken at the same time. But in addition to this, whey protein and casein protein each have their own unique bioactive subfractions and growth factors which work in concert when they're taken together [2].

This is why I was so pissed when I saw the new research... we've been shortchanging ourselves for years. I don't just want something better than whey... I want the best.

The 2005 International Whey Conference concluded that a 50/50 mixture of whey + casein is the optimal form of protein for gaining muscle mass [3]. That's right, even at a whey conference, the researchers found that 100% whey is not the answer.

So if a synergistic whey-casein protein blend is the optimal blend for building muscle, what do you think PES SELECT ProteinTM brings you? That's right: The most targeted protein formula on the market.
Milk protein is 80% casein and 20% whey, a combination that makes it superior to either whey or casein alone.

With Milk Protein Isolate, we've trimmed down the fat and carbohydrate content, leaving you with the 20/80 whey-casein protein ratio and synergistic growth factors intact. Indeed, MPI may be the single best protein source money can buy. To quote The Protein Book by Lyle McDonald, leading nutrition expert for bodybuilders and athletes:

"[R]esearch seems to suggest that consuming slower digesting proteins, or a mixture of fast and slow proteins during the post-training period may provide superior results compared to a fast protein... [M]ilk protein isolate (MPI), which contains 20% whey and 80% casein might turn out to be an ideal post-workout protein[...] By providing a rapidly available source of amino acids (from the whey) with a slower digesting source (from the casein), both protein synthesis and breakdown should be positively affected [4]"

Milk Protein Isolate (MPI)

King of Proteins

5
6

Ultra-Pure

WPC-80

the only whey you should ever use

Since we know the research says that a 50/50 blend of whey protein and casein protein is optimal, we found the best source of whey protein to add to our Milk Protein Isolate to bring the ratio of whey and casein to perfection.

Whey Protein Concentrate (WPC) can be composed of anywhere from 34-80% protein. We elected to go with the highest quality possible, WPC-80 for short. This not only gives you the most high-grade protein for your buck, but unlike whey protein isolate, WPC-80 actually contains intact growth factors, allowing you to maximize lean muscle growth.

You're short-changing yourself by using any other source of whey protein, period.

And trust us... if your protein doesn't list out the percentage of its whey concentrate there is a pretty good reason... it's likely the 34% garbage. Keep on chuggin'...
They called it the cherry on top and wouldn't let me release SELECT ProteinTM until we added them to the mix.

"Leucine Peptides are a must-have with what we're accomplishing here." Leucine, widely considered the single most important amino acid for building muscle, has been shown to improve lean muscle gain, exercise performance, and muscle protein synthesis, often in conjunction with a protein powder [13][14][17].

Leucine has been shown to augment lean body mass (LBM) gain in a protein-independent manner. In simple terms, it doesn't matter how much protein you consume, you are not going to maximize lean muscle gain unless you consume the proper amount of leucine [15].

Furthermore, Ph.D's found that the Leucine content of a protein meal is a prime determinant of how much lean muscle tissue your body creates after meal consumption [16].

After seeing the data myself, I promptly decided that if we really wanted to have the best protein powder on the market, we'd be lying if we didn't have PepFormTM Leucine Peptides in the formula. The science agrees.

PepFormTM

Leucine Peptides

our R&D team insisted

7
8

TriPhasic Delivery ComplexTM

Whey Casein

leucine peptides

This TriPhasic Delivery ComplexTM puts SELECT ProteinTM ahead of any other whey + casein protein blend on the market. Remember when we said that the levels of leucine in your blood are a key dictator of muscle protein synthesis?

Phase 1: By enhancing the blend with pre-digested leucine peptides, we allow for blood levels of leucine to spike, which then spikes muscle protein synthesis and lean muscle building [15][16][17]. You see, leucine peptides are pre-digested and absorbed very rapidly, allowing for greater bodily utilization of leucine for the preservation of muscle mass [24].

Phase 2: Whey protein comes in next and gives your body the other essential amino acids to build new muscle proteins. But it is important to keep this sustained for longer than whey alone can.

Phase 3: Casein protein finishes the job by sustaining lean muscle accrual for hours after your protein shake. It's the 1-2-3 punch that you need. No need to slam shake after shake when you'll have muscle protein synthesis going round-the-clock from a single scoop of PES SELECT ProteinTM!
So do you "just whey?" Maybe the answer has been yes for all these years, as it was for me. But it's time to take your training and physique to the next level and give your body what it deserves. Put down that 100% whey protein shake and stop living in the past.

Using the precise ratio developed by our experts, you will finally gain the edge that all those "wheys of the past" promised. We've done the research. The ball is in your court now. You have the power to SELECT what's best...

Bringing It Together

LEUCINE+WHEY+CASEIN

+ you

9

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First Name Last Name Email Address
Ingredients: Muscle Targeted Protein Blend (Milk Protein Isolate [comprised of casein protein and whey protein], Whey Protein Concentrate 80%, Leucine Peptides), Natural and Artifical Flavors, Sodium Chloride, Guar Gum, Sucralose, Acesulfame Potassium. Allergen Information: Contains milk and soy (lecithin) ingredients

References:
1: Soop, Mattias, et al. "Coingestion of Whey Protein and Casein in a Mixed Meal: Demonstration of a More Sustained Anabolic Effect of Casein." American Journal of Physiology (2012): n. pag. Print.
2: Shah NP. Effects of milk-derived bioactives: An Overview. Br J Nutr (2000) 84 (Suppl1): S3-S10.
3: Phillips, SM. Eating the Right Proteins to Support Muscle Mass with Exercise. Presentation at the 4th International Whey Conference, 2005.
4: McDonald, Lyle. The Protein Book. N.p.: n.p., n.d. Web.
5: Paul, George L. "The Rationale for Consuming Protein Blends in Sports Nutrition." Journal of the American College of Nutrition 28.4 (2009): 464S-72S. Web.
6: Butteiger, D. N., M. Cope, P. Liu, R. Mukherjea, E. Volpi, B. B. Rasmussen, and E. S. Krul. "A Soy, Whey and Caseinate Blend Extends Postprandial Skeletal Muscle Protein Synthesis in Rats." Clinical Nutrition 32.4 (2013): 585-91. Web.
7: Reidy, P. T., et al. "Protein Blend Ingestion following Resistance Exercise Promotes Human Muscle Protein Synthesis." The Journal of Nutrition 143.4 (2013): 410-16. Web.
8: Reidy, Paul, et al. "Effect of Protein Blend vs Whey Protein Ingestion on Muscle Protein Synthesis following Resistance Exercise." The FASEB Journal (2012): n. pag. Web.
9: Churchward-Venne, Tyler A., Nicholas A. Burd, and Stuart M. Phillips. "Nutritional Regulation of Muscle Protein Synthesis with Resistance Exercise: Strategies to Enhance Anabolism." Nutr Metab 9.40 (2012): n. pag. Web.
10: Salehi, Albert, Ulrika Gunnerud, Sarheed J. Muhammed, Elin Ostman, Jens J. Holst, Inger Bjorck, and Patrik Rorsman. "The Insulinogenic Effect of Whey Protein Is Partially Mediated by a Direct Effect of Amino Acids and GIP on B-cells." Nutr Metab (London) 9.48 (2012): n. pag. Web.
11: Claessens, Mandy, Wim H. M. Saris, and Marleen A. Van Baak. "Glucagon and Insulin Responses after Ingestion of Different Amounts of Intact and Hydrolysed Proteins."British Journal of Nutrition 100.01 (2008): n. pag. Print.
12: Kerksick, Chad M., Christopher J. Rasmussen, Stacy L. Lancaster, Bharat Magu, Penney Smith, Charles Melton, Michael Greenwood, Anthony L. Almada, Conrad P. Earnest, and Richard B. Kreider. "The Effects of Protein and Amino Acid Supplementation on Performance and Training Adaptations During Ten Weeks of Resistance Training."The Journal of Strength and Conditioning Research 20.3 (2006): 643-53. Print.
13: Walker, T. B., J. Smith, M. Herrera, B. Lebeque, A. Pinchak, and J. Fischer. "The Influence of 8 Weeks of Whey-protein and Leucine Supplementation on Physical and Cognitive Performance." Int J Sport Nutr Exerc Metab 20.5 (2010): 409-17. Web.
14: Casperson, S. L., M. Sheffield-Moore, S. J. Hewlings, and D. Paddon-Jones. "Leucine Supplementation Chronically Improves Muscle Protein Synthesis in Older Adults Consuming the RDA for Protein." Clinical Nutrition 31.4 (2012): 512-19. Web.
15: Rieu, I, et al. "Leucine Supplementation Improves Muscle Protein Synthesis in Elderly Men Independently of Hyperaminoacidaemia." The Journal of Physiology 575.1 (2006): 305-15. Print.
16: Norton, L. E., G. J. Wilson, D. K. Layman, C. J. Moulton, and P. J. Garlick. "Leucine Content of Dietary Proteins Is a Determinant of Postprandial Skeletal Muscle Protein Synthesis in Adult Rats." Nutrition & Metabolism 9.1 (2012): 67. Web.
17: Koopman, R, et al. "Combined Ingestion of Protein and Free Leucine with Carbohydrate Increases Postexercise Muscle Protein Synthesis in Vivo in Male Subjects." AJP: Endocrinology and Metabolism 288.4 (2004): E645-653. Web.
18: Lacroix M, Bos C, Leonil J, et al. "Compared with casein or total milk protein, digestion of milk soluble proteins is too rapid to sustain the anabolic postprandial amino acid requirement." Am J Clin Nutr. 2006 Nov;84(5):1070-1079.
19: Boirie, Yves, et al. "Slow and Fast Dietary Proteins Differently Modulate Postprandial Protein Accretion." Proceedings of the National Academy of Sciences 94.26 (1997): 14930-4935. Web.
20: Reitelseder, Soren, et al. "Whey and Casein Labeled with L-[1-13C]leucine and Muscle Protein Synthesis: Effect of Resistance Exercise and Protein Ingestion." American Journal of Physiology Endocrinology and Metabolism 300 (2011): n. pag. Web.
21: Wilkinson, S. B., et al. "Consumption of Fluid Skim Milk Promotes Greater Muscle Protein Accretion after Resistance Exercise than Does Consumption of an Isonitrogenous and Isoenergetic Soyprotein Beverage." Am J Clin Nutr 85.4 (2007): 1031-040. Web.
22: Roy, Brian D. "Milk: The New Sports Drink? A Review." Journal of the International Society of Sports Nutrition 5.1 (2008): 15. Print.
23: Philips, S. M., J. W. Hartman, and S. B. Wilkinson. "Dietary Protein to Support Anabolism with Resistance Exercise in Young Men." J Am Coll Nutr 24.2 (2005): 134S-39S. Print.
24: "New PepForm Leucine Peptides Improves Utilization of L-Leucine; PepForm to Be Evaluated in Upcoming Mt. Everest Trek." About.